ACHIEVING YOUR SUMMER HAIR GOALS

Summer is here, and with it comes the desire for effortless beauty and practical hairstyles that can withstand the unique climate in Portland, OR. Whether you’re soaking up the sun at Cannon Beach, exploring the lush trails of Forest Park, or enjoying a outdoor brunch along NW 23rd, having the perfect summer hair can elevate your look and confidence, all while staying cool. We'll walk you through some of the most recent summer hairstyles that are perfect for Portland's unpredictable summer weathers & highlight some of our favorite styling products to help you achieve these looks at home.

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1. Beach Waves
Summer humidity can sometimes weigh down your hair, but beach waves embrace the natural texture and give you that carefree, fresh-off-the-beach look. Beach waves work well on all hair lengths, from short bobs to long locks. They can be dressed up or down depending on the occasion.
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Style at home:
Step 1: Start with a sea salt spray on damp hair. Our favorite is the Bumble and Bumble Surf Spray.
Step 2: Scrunch your hair with your hands and let it air dry for natural waves.
Step 3: For more defined waves, use a curling wand on random sections of your hair, then tousle with your fingers.

Product Recommendation: Bumble and Bumble Surf Wave Foam​ - enhances your hair’s natural texture and adds body 

2. French Braid
A french braid is a stylish and practical hairstyle that will keep your hair out of your face and neck. It is also a great way to protect your hair from the sun this summer.
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Style at home: 
Step 1: Brush your hair thoroughly to remove any tangles that might make braiding difficult.
Step 2: Start at the crown of your head and gather a small to medium section of hair. Divide it into three equal strands.
Step 3: Begin a regular three-strand braid. Here's the key twist for a French braid: As you cross the right strand over the middle strand, take a small section of hair from the right side of your head and add it to the right braid strand. Combine them and then cross the (now thicker) right strand over the middle strand.
Step 4: Repeat step 3 on the other side. Take a small section of hair from the left side of your head and add it to the left braid strand before crossing it over the middle strand.
Step 5: Continue incorporating small sections of hair from each side as you braid further down your head. Essentially, you're continuously adding hair to the braid while keeping it woven.
Step 6: Maintain a tight hold on the braid as you go to keep it secure. Once you've reached the nape of your neck or incorporated all the loose hair, finish the braid like a regular three-strand braid. Secure the end with a hair tie.
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Product Recommendation: Bumble and Bumble Long Last Styling Cream - Lock in moisture & maintain hold

3. Sleek High Ponytail
This ponytail keeps your hair off your face and neck, perfect for Portland's warm summer days. Doesn't matter if your grabbing lunch downtown or stepping out for date night. 

Style at home:
Step 1: Apply a smoothing serum or light cream to damp hair. We love AIIR Smoothing Cream. Type AURIC10 at checkout for 10% off your purchase.
Step 2: Blow dry your hair straight or use a flat iron for extra sleekness.
Step 3: Gather your hair high on your head using a smoothing bristle brush and secure with a hair tie. Wrap a small section of hair around the base to hide the hair tie.
Step 4: Use hairspray to tame flyaways & keep sleekness all day

Product Recommendation: Aiir Shine Spray - Add shine & control frizz without that stiff, crunchy feel.

​4. Messy Bun
A messy bun is quick, stylish, and perfect for the laid-back vibe of Portland. This effortless style is timeless & never goes out of style. 

Style at home:
Step 1: Use texture spray throughout hair. Gather your hair into a high ponytail and secure with a hair tie.
Step 2: Twist the ponytail around the base to form a bun and secure with bobby pins.
Step 3: Pull out a few strands around your face to soften the look and add texture.

Product Recommendation: Bumble and Bumble Dryspun Texture Spray - Adds volume & thickens strands

5. Half-Up Bun
This style keeps your hair out of your face while still showcasing your natural texture & length, making it ideal for any summer activity or event
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Style at home:
Step 1: Section off the top half of your hair and gather it into a ponytail.
Step 2: Twist the ponytail into a bun and secure with bobby pins if needed.
Step 3: Leave the rest of your hair down and style it as desired, using a curl enhancer or texturizing spray.
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Product Recommendation: Oribe Dry Texturizing Spray - Add volume & texture

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Achieving your summer hair goals doesn’t have to be complicated. With these popular hairstyles and the right products, you can enjoy effortless beauty all summer long, no matter what Portland’s climate throws your way. Remember, the key to great summer hair is embracing your natural texture and using products that enhance your hair’s best features. So go ahead, experiment with these styles, and find the perfect look that makes you feel confident and ready to take on the summer!